March 11 – As the quarter finals of the CONCACAF Champions League started last night with Costa Rica’s Alajuelense drawing 0-0 with Arabe Unido in the first leg of their tie, the confederation also announced MoneyGram as a new commercial partner.
MoneyGram, a money transfer and payment services company, will be the official Global Money Transfer Sponsor and as part of its sponsorship activation will present the MoneyGram Golden Boot in April to the leading scorer in the competition.
CONCACAF general secretary Enrique Sanz said: “We are excited to welcome MoneyGram as an official sponsor of the CONCACAF Champions League. As the Champions League continues to grow in popularity and extend its reach across the region, this partnership with MoneyGram is sure to prove fruitful for all involved.”
MoneyGram provides money transfer services worldwide through a network of 336,000 agent locations – including retailers, international post offices and financial institutions – in more than 200 countries and territories. MoneyGram also offers bill payment services in the US and Canada.
The sponsorship gives MoneyGram exclusivity in the money transfer category, use of CONCACAF Champions League marks, promotional rights, activation rights at stadia throughout the region, televised signage, branding in official tournament media and materials, hospitality and the right to present the MoneyGram Golden Boot Award.
Emilio Veiga Gil, senior marketing director for Latin America & Caribbean for MoneyGram, said: “Consumers are at the center for MoneyGram and football is a passion shared by them in many countries. We are excited to bring football closer to our consumers with this sponsorship and for the MoneyGram brand to gain exposure throughout Latin America & Caribbean.”
The deal was negotiated by CONCACAF’s marketing agency Traffic Sports. Aaron Davidson, president of Traffic Sports USA said: “We look forward to working closely with MoneyGram to jointly grow their business and soccer in the region.”
The first round quarter final ties continue this week with three MLS teams facing three teams from Mexico’s Liga MX; San Jose Earthquakes play Toluca, Sporting Kansas City play Cruz Azul and LA Galaxy face Tijuana. The winner of the competition will represent CONCACAF at the 2014 FIFA Club World Cup in Morocco.
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