May 1 – Traffic has renewed its CONCACAF representation deal through to 2021, acquiring sponsorship rights to all the confederation’s properties.
The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other CONCACAF events, such as youth tournaments, Olympic qualifiers and Futsal.
No figure has been released for the deal.
Traffic Sports took over the representation of CONCACAF rights in 2012 and was named the commercial rights partner for what was a very successful 2013 Gold Cup. Traffic currently handle commercial rights for the 2013/14 and 2014/15 seasons of the CONCACAF Champions League.
“We are very pleased to extend our relationship with Traffic Sports,” said CONCACAF President Jeffrey Webb (pictured left with Traffic’s Aaron Davidson) in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”
Under terms of the deal, Traffic Sports will continue to package and market all CONCACAF properties globally, with assets that include field of play branding, use of tournament marks, unique experiences, and hospitality,
Aaron Davidson, President of Traffic Sports USA, said: “Over the first 17 months of our current agreement, we have focused on laying a new foundation for the region’s flagship tournaments, the Gold Cup and Champions League. And now after growing Gold Cup sponsorship over 50% in 2013 and validating the CONCACAF Champions League as the most important professional club tournament in the region, we are very well-positioned to exponentially grow the Confederation’s corporate partnerships over the next two World Cup cycles.”
Brazil-based Traffic Sports has strong links with South American confederation Conmebol and has worked extensively on South America’s Copa Libertadores, Copa Sudamericana, Copa America, CONMEBOL Qualifying for the FIFA World Cup, and the FIFA Club World Championship 2000.
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