Selfies and new Japanese site drive Juve digital content strategy

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January 30 – The general feeling of malaise spreading through Italian football after a poor World Cup and European club failure has not stopped Serie A giant Juventus driving out its successful digital content strategy.

The club’s latest social media campaign – Juventus Social Selfie Contest –gives supporters worldwide the opportunity to see their selfies displayed on the pitchside LED screens at Juventus Stadium for the visit of Milan on Saturday February 7.

Using the Juventus Live application, fans are invited to link virtually with their fellow Bianconeri and take a selfie to be submitted for the contest. Once approved by our administrators, these are put to the public vote in a gallery on the Juventus Facebook page.

The selfies generating the most likes, comments, shares and interactions will then be shown pitchside during the game itself.

The club also launched its Japanese language website and social media this week, expanding its growing language-specific footprint in the Asian region. The official Japanese website is located at http://japanese.juventus.com/, and its Twitter profile @juventusfcjp. The Facebook site also has a Japanese language version.

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