By Jaroslaw Adamowski
February 25 – Opel has renewed its sponsorship deals with 1. FSV Mainz 05 and SC Freiburg. Since 2013, the German car maker has served as the official automotive and premium partner of four 1. Bundesliga clubs, which also include Borussia Dortmund and Bayer 04 Leverkusen.
Opel said that the contracts with 1. FSV Mainz 05 and SC Freiburg were extended until the end of the 2017/2018 season.
“Our commitment to football has a positive effect on our brand profile with the media exposure and the joint activities with the clubs playing a role,” said Peter Christian Küspert, Vice President for Sales & Aftersales at Opel Group.
“We deliberately decided to go with a portfolio of clubs instead of one single team in the summer of 2012. We are present on a weekly basis and give our dealers and customers the opportunity to benefit from [this].”
The amount of the two deals was not disclosed by Opel, but the car producer did say that their extension is “regardless of which league the teams are playing in”. Currently, 1. FSV Mainz 05 and SC Freiburg are ranked 11th and 16th in the 1. Bundesliga table, respectively, with the latter club sitting in the relegation zone.
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