March 13 – Allstate Insurance Company has signed on as the Official Auto, Life, Home and Retirement Insurance Sponsor 2015 CONCACAF Gold Cup. Already committed to soccer sponsorship in the US, this is the first time Allstate has stepped up to a regional partnership.
The deal, brokered by CONCACAF’s Traffic Sports, adds to the major long term sponsorship announced with Scotiabank last December, the first fruit of CONCACAF’s revamped marketing programme. No figure was put on the Allstate deal.
CONCACAF General Secretary Enrique Sanz said: “We are excited to welcome Allstate as an official sponsor of the CONCACAF Gold Cup. Allstate has always been a great supporter of the sport in general and in the US in particular.”
Allstate has sponsored the US and Mexican national teams in the past as well as Major League Soccer. It also sponsors a number of grassroots football initiatives.
“Allstate has been a protector of soccer for many years, and we are looking forward to extending our support as an official sponsor of the CONCACAF Gold Cup,” said Pam Hollander, Vice President of Marketing for Allstate Insurance Company. “The Gold Cup provides a significant opportunity to connect with soccer’s most passionate fans and reinforce Allstate’s commitment to keeping them in good hands.”
The Allstate Corporation insures 16 million households in North America
“We look forward to a successful partnership with Allstate, a company that has invested in the sport and understands the role of CONCACAF and the exponential growth of soccer in the region,” said Aaron Davidson, President of Traffic Sports. “By establishing a relationship with Gold Cup, Allstate will be able to connect with the millions of passionate soccer fans that follow the most important national team tournament in the region.”
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