August 10 – Clubs usually collect season ticket money via a one-off payment from the fan and in some cases offering the fan finance via a third party lender. English championship side Queen’s Park Rangers is the latest club to change the model, allowing fans to pay for season tickets via Direct Debit, a move that has seen a 40% uplift in season ticket sales.
To implement the payment scheme QPR have brought in First Capital Cashflow who manage the payment process and collection.
Helen Priestman, commercial director at First Capital Cashflow, said: “QPR were new to Direct Debit when they were introduced to First Capital Cashflow. We could provide the club with sponsorship into the Bacs Direct Debit scheme, supplying a unique fully branded service.”
“Before introducing Direct Debit as a payment method, we worked with a third-party lender which was charging fans 16.8% APR on a 10-month plan. Having the ability to offer
fans an interest free finance option has been very well received,” said Euan Inglis, commercial director at QPR.
The advantage for fans is that not only can they spread payment over the season but they also avoid interest fees incurred with a loan agreement.
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