March 5 – The Asian Football Confederation (AFC) now has 28 of its member associations using its streaming platform that debuted in July 2016 in Bhutan.
Launched with partners Mycujoo as part of the AFC President’s Development Initiative, the platform host competitions and cups from domestic championships as well international friendlies, 2018 AFC Women’s Asian Cup qualifiers, the AFC Cup preliminary stage as well as the AFC Asian Cup UAE 2019 qualifiers.
There have been more than 18.9 million views, from over 122 countries to the 1,544 matches on the platfome ranging from the national leagues, international friendlies, to the 2018 AFC Women’s Asian Cup qualifiers, the AFC Cup preliminary stage as well as the AFC Asian Cup UAE 2019 qualifiers.
Phuntsho Wangdi, Media and Marketing Manager at the Bhutan Football Federation added: “Football broadcasting is an evolving concept in Bhutan. Therefore, the online streaming platform is extremely useful for us to engage with more fans. With a simple device and video camera, we will now be able to showcase our competitions and events live across various social media platforms.”
Where AFC members are in the early stages of commercial development the platform gives them a media asset they can sell to sponsors, as well as showcasing their own national football in their country where they may not have a broadcast deal.
“The LSP is helping us enhance the value proposition of our products and enabling us to attract more sponsors and investments. For example, this season, we have included our main sponsor’s branding on our LSP page, with the hope to increase the exposure and publicity for our sponsors,” said Wangdi.
Chinese Taipei and the Philippines have each registered two million views with Singapore, Jordan, Mongolia, Guam and Thailand also recording more than a million views.
Alisher Urunov, Director of National Football League, from the Tajikistan Football Federation said: “In today’s world, football cannot only rely on traditional means of communication in order to reach its fans across the globe. We need to embrace modern and latest technologies to make the game reach as many fans as possible even far across.’
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