December 18 – Twitch is rapidly becoming the newest must-have ‘broadcast’ channel for clubs, with Premier League Tottenham Hotspur launching their service on Wednesday. LaLiga’s Barcelona announced they were migrating new content to a Twitch last week.
Spurs opened their Twitch presence with a live ‘watch-a-long’ of their Premier League game against Liverpool. The three-hour stream was fronted by club presenters and will become a regular channel feature for all home and away matches from January. Broadcasts do not have the rights to transmit live match action.
The channel “will offer regular, bespoke live content for a global online audience, including training tutorials,” said Spurs.
The channel will give the club more bandwidth for marketing activation with club partners. Viewers will also be able to subscribe for extra benefits and ways to interact with the channel, including custom emotes, emote modifiers and subscriber-only streams.
Tottenham Hotspur Head of Business Development Aidan Mullally said: ” We recognise the potential that exists with this platform, particularly amongst a younger audience, and believe it also presents us with a great opportunity to reach out and help grow the club even further.”
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