June 29 – US women’s star Megan Rapinoe (pictured) believes the upcoming World Cup will act as a game-changing watershed for the sport.
“It feels like a real opportunity to blow the lid off just in terms of fanfare and media and sponsorships and the larger business around this sport,” Rapinoe told a media event in California, ahead of the July 20 start of the World Cup in Australia and New Zealand.
Rapinoe predicts the tournament will serve as a massive boost for the women’s game.
“This is not just: ‘Oh, we should cheer for the Women’s World Cup because that’s the right thing to do’,” she said.
FIFA have already announced that the World Cup is set to become the most attended standalone women’s sporting event in history.
“It feels like this is a paradigm shift or a moment we’ll look back to and say ‘nothing was ever the same after this women’s World Cup,’ and what we’re going to be able to do,” Rapinoe added. “All bets on the women’s World Cup – I just think it’s going to be an incredible event.”
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