January 28 – Brazilian-based digital financial service firm Inter&Co is the new stadium naming rights partner for Orlando’s soccer stadium, home to Orlando City in the MLS and Orlando Pride in the NWSL.
Replacing Exploria Resorts, the new naming rights deal is for 10 years. Exploria will continue as a sponsor of both the MLS and NWSL sides.
“It’s only fitting that as we enter our 10th season in the MLS here in Orlando and ninth in the NWSL that we would partner for the next decade with a global company, not only committed to our community, but with a shared vision for the future,” said owner and chairman Mark Wilf.
Opened in 2017, the stadium was privately funded and cost $155 million to build.
The Wilf family bought both clubs for about $400 million in 2021. No value was given for the naming rights to the Inter&Co Stadium though estimates put the deal at about $6 million annually.
The Orlando Pride have a strong Brazilian connection with five members of the Brazilian national team and are captained by Brazilian women’s football legend Marta.
“This is a breakthrough moment for our company as we expand our presence in the United States – it will allow us to connect with Orlando’s young and diverse population, including a vibrant Latino community, through our shared love for soccer,” said João Vitor Menin, CEO of Inter&Co.
The sponsorship will enable a series of stadium development initiaitves including a new state-of-the-art video board, new fascia LED throughout the bowl, a 16’x9’ LED wall in the West Club, as well as over 200+ new TV monitors throughout the suites, premium spaces, concession stands and lower-level concourse.
Orlando fans will get exclusive access to a full suite of products on the Inter&Co ‘sSuper App (more than 3 million downloads currently), as well as rewards, perks, and unique experiences at Inter&Co Stadium.
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