April 5 – The fast-growing USL, operator of second and third tier professional leagues in the US and now a top tier Women’s professional league that debuts in August, has concluded more commercial partnerships starting with the current 2024 season.
Terminix, a Rentokil Terminix company, has agreed a multi-year multiple league deal covering the USL Championship, USL League One, USL League Two, USL W League, USL Youth and USL Academy.
“This partnership centers on a shared commitment to supporting communities and protecting what matters most, whether in the stadium or in the home.” said Josh Keller, USL Senior Vice President of Corporate Partnerships.
“From the season opener to the final match, Terminix will be front and center throughout the year, helping to provide memorable experiences for millions of USL fans across the country.”
Terminix is a leading provider of pest control services in North America. The partnership will see Terminix activate its sponsorship through season-long, multi-channel branding and in-stadium activations at hundreds of matches nationwide, including potential local market activations to be announced later.
Mark Reader, Chief Marketing Officer for Rentokil Terminix, said: “We share the same dedication to all-star level training for the professionals that make up our organizations, and we are both committed to investing in the communities we serve. We see this as an opportunity to gain an even deeper connection with local demographics.”
USL Super League puts focus on ticket sales
Having been licensed last month as a tier one women’s league in the US, the 8-team USL Super league has put ticket sales on the front burner ahead of the opening games in August with the appointment of SeatGeek as its Official Ticketing Partner.
SeatGeek will give the USL Super League clubs a flexible technology stack beyond traditional ticketing platforms. Its SaaS solutions will boost operational efficiency and streamline sales and matchday operations, while fans will benefit from SeatGeek’s industry-leading features such as Deal Score, which helps them find the best prices, and Rally, which transforms a ticket into a personal concierge by offering matchday driving directions, booking rideshares, purchasing merchandise and more.
Jeff Ianello, EVP, Head of Sales at SeatGeek said: “By extending our reach to include the USL Super League, we’re not only broadening our impact on women’s sports but also reinforcing our dedication to creating a more engaging, fan-centric event experience. Our technology is designed to put fans first, making every game unforgettable.”
The USL Super League will double its size in 2025 with eight more clubs set to begin play.
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