May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
The partnership, which was initially signed in June 2023, will now run until the end of the 2025/26 season and will see Trade Nation continue to sponsor both men’s and women’s senior teams, with the company’s logo displayed on the sleeve of all first-team shirts and adult retail shirts.
Trade Nation will be designated as the Club’s Official Sleeve and Trading Partner.
With Villa poised for the Champions League campaign in the new season, new possibilities have been opened up as the club capitalises on its increased profile.
Villa recently revealed Betano as the club’s main shirt sponsor from the 2024/25 campaign, in a deal worth a reported £20 million annually, making it the most lucrative in the team’s history.
Earlier this month, the club confirmed a new multi-year kit supplier agreement with Adidas, which will replace Castore from next season. According to reports, the deal is worth £17 million per season, which is also a significant increase on the previous pact with Castore at £4 million a year.
Chris Heck, president of business operations at Aston Villa, said: “As a club we are undergoing a period of exciting growth on and off the pitch and with Trade Nation we continue to share a partner who matches our ambition. That a business with the global footprint of Trade Nation has extended its partnership with Aston Villa demonstrates the success of the project we are undertaking. Up the Villa!”
Stuart Lane, chief executive officer at Trade Nation, added: “This extension with Aston Villa reaffirms our commitment to delivering the best value trading solutions to a wider audience, and represents two organisations with huge global ambitions working in partnership. After a hugely successful first season together, we will take our partnership to the next level as Aston Villa plays UEFA Champions League football for the first time in 2024/25.”
Contact the writer of this story, Harry Ewing, at moc.l1734997980labto1734997980ofdlr1734997980owedi1734997980sni@g1734997980niwe.1734997980yrrah1734997980