June 9 – Disney and Pixar’s newest film – Inside Out 2 – will join the UEFA Playmakers programme which since 2020 has provided opportunities for thousands of young girls to experience the joy of football for the first time, using the magic of Disney storytelling.
UEFA Playmakers provides a safe, non-competitive environment for girls to develop their fundamental movement skills and self-esteem.
Inside Out 2 tells the story of Riley and her emotions providing the perfect platform for girls to engage with their own feelings through Playmakers, said UEFA.
“It’s really exciting to welcome a brand-new Disney and Pixar film into UEFA Playmakers with Inside Out 2” said Nadine Kessler, UEFA Managing Director of Women’s Football. “We would like to thank Disney and Pixar for their constant partnership in supporting taking UEFA Playmakers to the next level. Inside Out, with a story that celebrates embracing our emotions is the perfect partner for UEFA Playmakers.”
UEFA Playmakers sessions are now held in 47 European national associations in more than 5,000 locations. More than 93,200 girls have taken part in the programme that has trained over 6,600 UEFA Playmakers coaches.
Disney films that have been embraced in the UEFA Playmakers programme include Academy-Award winning animated musical comedy Encanto, Disney and Pixar’s The Incredibles 2, Disney’s Frozen 2 and Disney’s Moana.
This is the first time that UEFA have added a film to UEFA Playmakers to coincide with the theatrical release.
Charlotte Tudor, Vice President, Marketing, Walt Disney Studios EMEA, said: “UEFA Playmakers inspired by Disney continues to grow and flourish all across Europe and it’s fantastic to see it play such a key role in the launch of Disney and Pixar’s Inside Out 2 in cinemas. The positive feelings girls, parents and coaches get from taking part in the programme makes the world of Joy and her friends in Inside Out 2 the perfect fit for this collaboration.”
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