July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.
As part of a multi-year global agreement, Husqvarna will become the official groundskeeping partner of LFC, the first partnership of its kind for both parties.
The announcement was accompanied by a tongue-in-cheek video release featuring LFC’s groundsmen taking up various hobbies whilst the smart mowers did all the work.
Ben Latty, chief commercial officer at Liverpool, said: “We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch.
“Husqvarna’s reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards.”
The club have committed to help raise Husqvarna’s global profile through bespoke content and activations using its social platforms, which tally a combined global following of 186 million.
Additionally, Husqvarna branding will be featured on the digital LED boards around Anfield during matches, reaching over 400 million TV viewers per season around the world, in an effort to enhance Husqvarna’s brand visibility and awareness on a global scale.
Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, said: “We are incredibly excited about the partnership with Liverpool Football Club, a globally recognised and prestigious institution that also shares our values, innovative approach and commitment to sustainability, it is truly a perfect match!
“Together, we bring unparalleled experiences to fans and customers worldwide and we look forward achieving great things on and off the field.”
The Reds have confirmed four pre-season friendlies – three in the United States and one at Anfield. They’ll play Real Betis, Arsenal and Manchester United in Pittsburgh, Philadelphia and South Carolina respectively across a 10-day window, before returning to Anfield on August 11 to host Sevilla.
Contact the writer of this story, Harry Ewing, at moc.l1734976785labto1734976785ofdlr1734976785owedi1734976785sni@g1734976785niwe.1734976785yrrah1734976785