August 20 – Betway has become the global betting partner of Serie A club Bologna.
The deal covers branding presence on the LED boards around the Stadio Renato Dall’Ara. The betting operator will also access VIP tickets for customers and present other activations, including meet and greets with the players.
Super Group CEO Neal Menashe said: “We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.”
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
The terms of the deal were not disclosed.
Earlier this month, Betway signed a long-term deal with Nottingham Forest. The online bookmaker has a large portfolio in football, sponsoring among others Atletico Madrid and Manchester City. Betway is also active in the deregulating US in the NHL and the NBA.
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