September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
The move sees Red Bull add a second partner in the Premier League having announced a deal with Newcastle United last week.
Red Bull will have exposure on pitch-side LED boards at Goodison Park for the coming season. This will continue at Everton’s new Bramley-Moore Dock stadium, with The Toffees scheduled to move into the 50,000+ capacity new home stadium at the start of the 2025/26 season.
Everton’s average home attendance at Goodison Park last season was 39,058, slightly above the Premier League average of 38,584. The move to their new 52,888-capacity stadium at Bramley-Moore Dock presents the opportunity to draw over a million spectators in total next season.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.
“This agreement is the latest the club has secured in recent months and is testament to the dedication and talent within our partnerships team.”
Red Bull’s involvement with the club gathered negative feedback from Everton fans due to the Austrian brand’s close ties with Leeds United after they became minority owners in the summer.
Contact the writer of this story, Harry Ewing, at moc.l1734960954labto1734960954ofdlr1734960954owedi1734960954sni@g1734960954niwe.1734960954yrrah1734960954