October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
The deal will see Ebury continue its expansion into the football sponsorship market, with the Saints joining a growing sports portfolio which already includes the likes of Rangers, PSV Eindhoven and AS Monaco.
Ebury will support the club in global financial operations (in particularly on foreign exchange), promising to aid the wider Hampshire SME community in this area as well. Ebury’s branding will feature on LED and Big Screen advertising around St Mary’s Stadium for the rest of the season.
Dave Driver, Southampton Football Club’s Finance Director commented: “We are pleased to be partnering with Ebury – an exciting and innovative leader in financial services – to not only strengthen our own operations, but also to collaborate with an organisation that’s committed to supporting the wider Hampshire SME community. By sharing expertise and fostering collaboration, we hope to drive growth and success for businesses, both on and off the pitch.”
Peter Brooks, Global Head of Sports at Ebury said: “I am thrilled to announce the latest partnership in our global sports portfolio. Southampton’s rich history as a football club, along with the area’s legacy as a global port, aligns perfectly with our expertise in supporting sporting brands and British businesses with global ambitions. We are continuously evolving our product offerings to meet the specific needs of sporting organisations, and our partnership with Southampton allows us to further facilitate this product expansion. We look forward to supporting Saints throughout the season, both on and off the pitch.”
As one of four top-flight teams without a win after eight games – a Premier League record – Southampton currently place 19th on just one point. They will look to earn their first league win of the season away versus Manchester City on Saturday afternoon – easier said than done.
Contact the writer of this story, Harry Ewing, at moc.l1734947613labto1734947613ofdlr1734947613owedi1734947613sni@g1734947613niwe.1734947613yrrah1734947613