October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
This partnership will see the online bookmaker offer exclusive LaLiga content and promotions, as well as gain advertising visibility on LED boards during major LaLiga matches throughout the season.
Owned by Yolo Group, Sportsbet.io joins a growing roster of gambling partners in Spain’s top professional football league, alongside companies such as Luckia and SportyBet.
Alex Haig, Director of Sportsbet.io, commented: “The launch of this partnership with La Liga underlines our commitment to deliver the best possible experience to our players, going that extra mile to put them into the heart of the action.
“We have much more planned alongside La Liga, so watch this space.”
Jorge de la Vega, Business General Manager of La Liga, added: “Together, we aim to deliver new and dynamic experiences for our fans, offering them fresh ways to engage with the passion and excitement that defines LALIGA. This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence.”
Contact the writer of this story, Harry Ewing, at moc.l1734935017labto1734935017ofdlr1734935017owedi1734935017sni@g1734935017niwe.1734935017yrrah1734935017