November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.
Nemiroff also signed with Aston Villa earlier this month, as the brand looks to further expand into the world of football sponsorship, particularly in England.
The brand says that collaboration with West Ham United underscores it’s drive to “engage deeply within international markets”, reflecting both brands’ “shared dedication to quality and passion for excellence”.
The multi-year partnership will activate Nemiroff’s presence at West Ham’s London Stadium, encompassing branding across digital platforms, matchday advertising, and exclusive events aimed at enhancing fan engagement.
Nathan Thompson, chief commercial officer of West Ham United, said: “Nemiroff’s dedication to quality, innovation, and heritage aligns seamlessly with our club’s ethos. Together, we aim to create memorable experiences that celebrate the spirit of football and connect Nemiroff with our loyal fans worldwide.”
Yuriy Sorochynskiy, CEO of Nemiroff, added, “The loyalty and passion of West Ham’s fan base mirror our own values, and we look forward to creating unforgettable moments that unite the energy of London Stadium with the essence of Nemiroff.”
West Ham will look to regather during the international break, having suffered a difficult opening to the Premier League season with the challenge set to build further. Their next two fixtures will see them face an in-form Newcastle United at St James’s Park before they return to East London to host Arsenal on November 30.
Contact the writer of this story, Harry Ewing, at moc.l1734937467labto1734937467ofdlr1734937467owedi1734937467sni@g1734937467niwe.1734937467yrrah1734937467