November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
Nemiroff signed almost identical deals with Aston Villa and West Ham in November. The multi-year contract with Everton is part of the vodka brand’s ambitions for international expansion, especially in key European markets like the UK, which appears to be in the company’s headlights as the year draws to a close.
Nemiroff will gain visibility through pitch-side LED advertising and on-screen exposure at Goodison Park.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “This partnership is an important milestone for Nemiroff as we continue our expansion into sports sponsorship.Both Nemiroff and Everton share a deep connection to the communities we serve, and together, we are committed to creating moments that unite people and celebrate their shared passions.”
Richard Kenyon, chief commercial and communications officer at Everton, added: “Nemiroff is a well-established and growing vodka brand, and we look forward to supporting their continued growth during the course of our partnership. I want to thank Nemiroff for choosing to partner with Everton and our partnerships team for securing this exciting new deal for the club.”
Spirits seem to be making a comeback into the world of football sponsorship, with Arsenal penning a deal with whisky company Chivas Regal and Rangers signing with Scotch distillery Douglas Laing since the start of last season.
Contact the writer of this story, Harry Ewing, at moc.l1734909157labto1734909157ofdlr1734909157owedi1734909157sni@g1734909157niwe.1734909157yrrah1734909157