Swisscom connects as first national sponsor of Euro 2025

December 2 – UEFA has announced that Swisscom has become the Official National Telecommunications & Connectivity Partner for next summer’s Women’s Euros.

“With their unparalleled technical expertise and extensive network, Swisscom will connect fans enabling them to share their tournament experiences,” said Guy-Laurent Epstein, UEFA marketing director.

Swisscom has a strong commitment to Swiss football, having become an official partner of the Swiss Football Association earlier this year, partnering 14 Swiss national teams including men’s and women’s senior and youth teams as well as e-sports and beach soccer teams.

Myriam Käser, Head of Corporate Communications & Responsibility at Swisscom, said: “We are proud to become a national partner of UEFA Women’s EURO 2025 and to support the growth and recognition of women’s football not only in Switzerland, but also on the global stage. We will help to create the conditions for an unforgettable football festival with the best network – for all fans and players.”

Swisscom is the first national sponsor for the 16-team Euro 2025 tournament

Golbal partners for Euro 2025 include adidas, Amazon, AXA, Booking.com, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation and Visa.

The Euros are being staged from 2 to 27 July 2025 in eight host cities across Switzerland with Basel holding the opening game and final. The other host cities are Bern, Geneva, Zurich, St. Gallen, Lucerne, Thun and Sion.

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