December 5 – Juventus have signed a new two-year deal with Italian telecoms giant TIM, which will see the mobile provider become a premium partner of the club until 2026.
The agreement includes the presence of the TIM logo as sleeve sponsor on the jerseys of the Juventus women’s first team and the men’s Under-20 side, as well as visibility at matches played at the Allianz Stadium by the men’s first team.
Francesco Calvo, managing rirector revenue & institutional relations at Juventus, said: “Always involved in the world of sport, and football in particular, we are delighted that Tim, by partnering with Juventus, has decided to have maximum visibility on the sleeve of our women’s first team and U-20 side, as a testimony to the valuable path undertaken. We are convinced that the passion that drives both our companies can represent strong value for our fans.”
Both entities have pledged to carry out a series of activities dedicated to customers, giving them the chance to “enjoy exclusive experiences linked to the Juventus world”.
Andrea Rossini, TIM’s Chief Consumer, Small & Medium and Mobile Wholesale Market Officer said: “We are particularly proud of this partnership with Juventus, a new collaboration in line with the values of sport that does not divide but unites, just like ‘la Forza delle Connessioni di TIM’. The agreement confirms TIM’s focus on the world of football, an integral part of our culture and tradition with which we have always shared ideals such as dedication, healthy competitive spirit and passion. We also continue to support women’s talent in order to achieve gender equality in every field as soon as possible.”
The women’s team are top of the domestic table and remain unbeaten after 11 games. They face Lazio this weekend ahead of a UEFA Women’s Champions League clash with Bayern Munich on Tuesday, where their form hasn’t quite hit the same standard with three points from four games so far.
Juventus men’s team currently place sixth in what has become a very tight race for the title in Serie A. Six points behind leader Napoli but only three away from third-placed Inter.
Off the back of three successive draws, Motta’s side will have a great chance to get back to winning ways versus Bologna on Saturday. They then host Manchester City in the Champions League on Wednesday night, who themselves look to have returned to form after a streak of underwhelming results.
Contact the writer of this story, Harry Ewing, at moc.l1734934642labto1734934642ofdlr1734934642owedi1734934642sni@g1734934642niwe.1734934642yrrah1734934642