December 9 – The Ligue de Football Professionel (LFP) has signed a multi-year deal with Essilor which will see the French multinational corporation become the Visual Health Partner of the Ligue 1 McDonald’s, Ligue 2 BKT, the Trophée des Champions and the LFP’s esports division.
Brokered by Sportfive, the partnership reflects Essilor’s desire to raise consumer awareness of “the importance of vision in everyday life”.
The LFP has secured a number of keu sponsorship deals, having changed the name of its top division three times in the last four years with naming rights agreements with Uber Eats and McDonald’s respectively.
Prûne Marre, Managing Director Essilor France: “This partnership embodies our mission : allow everyone to enjoy every moment with better vision. Since football is the most played and followed sport in France, we aim to reach a large fanbase to raise awareness on visual health care. This represents also a good opportunity for our opticians partners to leverage this partnership for their local communications.”
The brand will activate with its logo on key match statistics and LED panels. Essilor will also become the exclusive partner of the Man of the Match award in Ligue 1.
Ben Morel, Managing Director of LFP MEDIA: ” The arrival of a major optical brand is a testament to the vitality of our competitions. With all the Essilor teams, we will work to bring this partnership to life in all stadiums and all territories through an ambitious activation plan.”
Contact the writer of this story, Harry Ewing, at moc.l1734918338labto1734918338ofdlr1734918338owedi1734918338sni@g1734918338niwe.1734918338yrrah1734918338