December 9 – As well as being the most successful club in Germany, FC Bayern Munich are also the biggest generators of cash. The operational arm of Bayern München AG, has reported a record revenue of €951.5 million ($1 billion) for the 2023/24 fiscal year (July 1, 2023, to June 30, 2024).
This eye-popping number did include revenue from FC Bayern Basketball GmbH and FC Bayern München e.V. pushing the total revenue past €1 billion, hitting €1.017 billion. This netted the organization a pre-tax profit (EBT) of €62.7 million (+15% YoY) and a net profit of €43.1 million (+21% YoY), underlining the robust financial health of the club.
Almost 50% of the revenue generated came from matchday revenue which brought in a healthy €226.9 million and sponsorship and marketing which earned €225.7 million. While media rights aren’t on the same level as the English Premier League, the club still earned €91.7 million from broadcast and media rights.
As always merchandise helps the bottom line and as Germany’s most popular club on a worldwide basis €135.1 million came in the form of shirt sales. While transfer income exceeded just over €185 million, Bayern isn’t known for selling players other than Robert Lewandowski for a huge fee costing Barcelona €100 million.
It isn’t cheap running a European giant as high operational costs including salaries for players, coaches, and administrative staff eats €396.5 million, while operating expenses send €325 million in the opposite direction.
All signs point to a robust future as over the last decade the club has seen revenue grow significantly, from €523.7 million in 2014/15 to €951.5 million in 2023/24, reflecting a nearly 82% increase.
CEO Jan-Christian Dreesen said: “Our financial strength must support our sporting ambitions. A season without titles is a reminder of the importance of continuous improvement.”
“The challenges of today affect us as a football club and as a family. In these times of division, uncertainty, and concerns for the future, it’s more important than ever that we stand together as a community.”
“With the Champions League final in Munich, we once again have this unique opportunity. We know it’s still a long road ahead. Our players know that too. But now it’s happening – the next final ‘dahoam’ is on the horizon.”
“Our greatest potential as a club and, above all, as the Bundesliga, still lies in international marketing – and there’s room for improvement. All Bundesliga clubs need to do more to be recognized beyond Germany.”
One thing is clear, FC Bayern Munich is the model for a good and financially healthy club.
Contact the writer of this story, Nick Webster, at moc.l1734876149labto1734876149ofdlr1734876149owedi1734876149sni@o1734876149fni1734876149