December 15 – Fast food giant Subway has signed a multi-year agreement with Women’s Professional Leagues Limited (WPLL), making it the new title partner of the Women’s League Cup.
Taking immediate effect, the deal sees the tournament renamed as the ‘Subway Women’s League Cup’ from the 2024/25 season onwards.
While financial details remain undisclosed, reports suggest the deal is valued at £1 million.
Subway’s sponsorship is part of its broader Fresh Moves initiative, aimed at promoting physical activity and supporting sports like GB Basketball and Skateboard GB.
The announcement coincides with the draw for this season’s quarter and semi-finals, with matches set for January and February 2025.
“The partnership with WPLL represents a significant step forward in our Fresh Moves initiative,” said Kirstey Elston, EMEA Brand & UK & Ireland Marketing Director at Subway.
“By partnering with the Women’s League Cup, we’re not just investing in a well-established domestic competition, we’re investing in the future of women’s football, aligning with our mission to make sport more inclusive and accessible in the UK.”
“We are thrilled that Subway have come on board as Title Partner for the Women’s League Cup as we continue on our journey to build the most distinctive, competitive and entertaining women’s football club cup competition in the world.” said Nikki Doucet, CEO of WPLL.
“We need partners like Subway who believe in our vision to transform the game and are committed to developing opportunities both on and off the pitch for women in football”.
Contact the writer of this story, Harry Ewing, at moc.l1734917973labto1734917973ofdlr1734917973owedi1734917973sni@g1734917973niwe.1734917973yrrah1734917973