December 16 – UEFA has announced that German poultry producer Wiesenhof has become an Official National Partner for the UEFA Women’s EURO 2025, set to take place in Switzerland from 2 to 27 July. It is the company’s first sponsorship of the tournament.
Following the success of Wiesenhof’s partnership with UEFA EURO 2024, where more than 1,000 match tickets were given away, fans can once again look forward to exciting promotions. From 1 April to 30 June, Wiesenhof will offer daily opportunities to win tickets and exclusive prizes.
Guy-Laurent Epstein, UEFA marketing director, said: “We are thrilled to welcome Wiesenhof back to the UEFA commercial family following our successful partnership during UEFA EURO 2024. Our previous collaboration demonstrated the impressive power and reach of Wiesenhof’s distribution network, as well as their commitment to bringing their sponsorship to life through engaging promotional campaigns.
“This renewed partnership will offer countless fans the opportunity to win unforgettable experiences at UEFA Women’s EURO 2025, further enhancing the connection between the tournament and its supporters.”
The brand will also feature prominently on LED perimeter boards and media backdrops during matches and press events.
Dr Ingo Stryck, head of marketing at the PHW Group, said: “The response to our first partnership with UEFA was overwhelming. We enabled more than 1,000 sports-loving fans to attend the European Football Championship in Germany by winning tickets in prize draws. A unique experience that will be remembered.
“The feedback from our retail partners was also extremely positive, as we generated a great deal of interest at the point of sale. We now want to build on this success by sponsoring UEFA Women’s EURO 2025. This is the next logical step for us, as our partner, the DFB women, have already qualified for the European Championship.”
Contact the writer of this story, Harry Ewing, at moc.l1734897075labto1734897075ofdlr1734897075owedi1734897075sni@g1734897075niwe.1734897075yrrah1734897075