January 28 – The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme.
Since the establishment of the Saudi Arabia Women’s National Team in 2021, of which Saudi hardly jumped the gun, a full collection of women’s national teams have been developed and the SAFF Women’s Premier League launched in 2022.
Meanwhile, Rexona has steadily strengthened its ties to the sport to include partnerships with FIFA and the Women’s World Cup, and its latest deal follows Saudi Arabia’s newfound commitment to advancing women’s football in its own nation.
Head of Women’s Football Department at SAFF Aalia Al Rasheed said: “We are delighted to announce this new partnership for our Women’s National Programme with Rexona and Unilever, a key figure in the global growth of women’s football.
“We have immense pride of how the women’s game and development of our Saudi Arabia Women’s National Programme has progressed in recent years, and this is the next step in continuing to reach new heights for women’s football and our national team programme in the years to come.”
Khalil Yassine, Head of Unilever Arabia added: “It is a privilege for Unilever and Rexona to partner with the Saudi Arabian Football Federation and its Women’s National Team Programme across all age levels to support the development of the women’s game in the Kingdom.
“As an extension of Rexona’s international efforts to support the growth of women’s sports, this new chapter is a major milestone for Rexona in becoming an official sponsor for the Saudi Arabian Women’s National Teams and we look forward to breaking new ground in developing the women’s game here nationwide.”
The exact value and length of the deal is undisclosed.
Contact the writer of this story, Harry Ewing, at moc.l1738213497labto1738213497ofdlr1738213497owedi1738213497sni@g1738213497niwe.1738213497yrrah1738213497