March 3 – Liverpool has announced a pre-tax loss of £57 million for the financial year ending 31 May 2024, a sharp increase from the £9 million deficit recorded in the previous year. However, the club’s overall revenue rose by £20 million to £614 million, driven by record-breaking commercial income and a strong on-field showing in Jürgen Klopp’s final season in charge.
For the first time Liverpool’s commercial revenue surpassed £300 million, reaching £308 million – an increase of £36 million—with strong growth in partnerships and retail.
Matchday revenue was boosted by £22 million to £102 million, aided by the partial opening of the new Anfield Road Stand and an increased number of competitive fixtures.
Despite these gains, media revenue dropped by £38 million to £204 million due to the club’s absence from the Champions League for the first time since 2016-17. That shortfall was partially offset by increased Premier League broadcasting income after Liverpool finished third in the league, won the Carabao Cup, and reached the quarter-finals of both the FA Cup and Europa League.
The club also saw a significant rise in costs, with administrative expenses increasing by £38 million to £600 million, mainly due to higher salaries and overheads. Staff costs have climbed 86% since 2018 to £386 million, reflecting a broader trend of escalating financial commitments in modern football. Klopp’s departure last summer, along with his coaching staff, came at a cost of £9.6 million.
Liverpool’s £165 million summer transfer investment in Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch contributed to the financial outlay, but the club remains committed to a sustainable model. “Operating a financially sustainable club continues to be our priority, and with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability,” said chief finance officer Jenny Beacham.
Looking ahead, Liverpool—with a team now under the guidance of Arne Slot—is in a strong position to turn their finances around. Sitting 14 points clear at the top of the Premier League, they are firm favourites to win the title, which would bring an additional £60 million (and perhaps significantly more) in prize money. Having also topped their Champions League group, earning over £39 million in prize money already, the club is well-placed for a deep European run, though a tough test awaits against PSG this week.
Off the pitch, Liverpool’s global appeal remains unmatched. The club added a record 37 million followers to its social media channels and generated 1.5 billion fan engagements. According to Brand Finance’s 2024 report, Liverpool now boasts the strongest brand of any Premier League club.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth,” Beacham added.
While Liverpool’s latest accounts reflect the financial challenges of competing at the highest level, their on-pitch success and commercial strength suggest a promising financial outlook as they aim for silverware under their new manager – their earliest opportunity coming versus Newcastle in the Carabao Cup final on March 15.
Contact the writer of this story, Harry Ewing, at moc.l1741035707labto1741035707ofdlr1741035707owedi1741035707sni@g1741035707niwe.1741035707yrrah1741035707