March 11 – Major national team tournaments always have mascots who often become synonymous with the competition. Concacaf have taken the concept a stage further with the unveiling of Volar, the Confederation’s first-ever official mascot who will be deployed across all the confederation’s competitions.
Volar was created in collaboration with Design Force who crafted his visual identity. Marvel Comics will bring storytelling to the character.
A seabird, Concacaf said Volar is “guided by the spirit of the ocean on a mystic mission, Volar represents strength, freedom, and endurance. His powerful wings featuring 41 diamond shapes don the flags of each Concacaf Federation, uniting the region under a shared love for our game.”
Through Marvel’s storytelling his adventures will cross territories, football history, cultures, and communities. His guiding principles are as a guardian of the game, ensuring that football is for everyone, everywhere.
“As Concacaf continues to grow the game across our diverse region, Volar serves as a connection point for fans of all ages,” said Concacaf General Secretary Philippe Moggio.
“He is more than a mascot; he is a symbol of our shared love for football, an invitation for new generations to engage with the sport, and a bridge that connects our Member Associations through a unified ambassador.”
Volar will appear across multiple platforms from content created for Concacaf’s digital and social media channels, as well as via Metaverse Media Company, Gamefam, a digital-first experience within Super League Soccer on Roblox.
Volar will feature in his own limited edition Marvel comic book that will tell his story of origin interlaced with regional football history storylines.
He will also be present at retail and in-person activations including a special retail integration at key Concacaf events – including the Concacaf men’s and women’s Champions Cups, the 2025 Nations League Finals and Gold Cup, and the 2026 World Cup. “Volar is a character that had to represent the unity, energy, and pride of Concacaf,” said Ted Mininni, President and Creative Director at Design Force. “We wanted his design to reflect the spirit of the game and the unique cultures that make up this Confederation. From his dynamic presence to his symbolic wings, every aspect of Volar tells a story of passion, resilience, and belonging.”
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