March 12 – Gaining traction in the crowded Chicago sports market is always a challenge, however, the Chicago Stars Football Club of the National Women’s Soccer League (NWSL) have come up with a novel way of turning heads in the Windy City.
The club have recently released the ‘We Rise/Sobresalimos’ campaign utilising the famous ‘L’ line.
Using the fourth-largest rapid transit system in the United States in terms of total route as an inspiration, the Chicago Stars designed a look and feel for the season that uses elements found in the city’s vibrant street art. The club has committed to celebrating the elements that make Chicago unique, aligning the Stars’ mission with this new aesthetic approach is to uplift the voices that contribute to its rich tapestry.
To celebrate awareness of the club and its home opener versus the Houston Dash, March 23, the club have launched a branded CTA Brown Line train that will run throughout the city for the next several weeks.
“Last year we were excited to unveil the club’s new name and crest,” said Chicago Stars chief marketing officer, Kay Bradley.
“Now, with our 2025 Season ‘We Rise/Sobresalimos’ campaign, we continue drawing the parallels between our club and players with the city of Chicago and its residents. Our content draws its inspiration from the design of the city itself, while ‘We Rise/Sobresalimos’ comes directly from the strength and resilience that Chicagoans show day in and day out and unique culture of Chicago neighbourhoods.”
Following the initial launch of the ‘We Rise/Sobresalimos’ marketing campaign, the Chicago Stars will release a video airing in early March that highlights the Stars players, fans, and the city’s unmistakable façade with the rallying message of strength and resilience as the Windy city exits the challenging winter months and welcomes some warmer weather and an opportunity to win its first NWSL Championship after finishing runners-up in two of the last five seasons.
Contact the writer of this story, Nick webster, at moc.l1741771571labto1741771571ofdlr1741771571owedi1741771571sni@o1741771571fni1741771571