April 6 – US hardware and building supplies retailer Lowe’s has become the Official Home Improvement Retailer of the 2025 Concacaf Champions Cup.
The Concacaf Champions Cup is the region leading club competition and was rebranded and expanded in 2024 to a 27 club competition played in a knockout format.
The current competition is at the quarter final stage with only LAFC having a 1-0 lead going into their second leg against Inter Miami. The ties between Club America – Cruz Azul, Vancouver Whitecaps – Pumas, and La Galaxy -Tigres are all level after the first leg.
“We are thrilled to partner with Concacaf, an organization that shares our passion for soccer and recognizes the importance of our customers’ continuous loyalty, especially for their favorite teams,” said Gerardo Soto, Lowe’s VP of Brand Marketing. “Through this partnership, we look forward to forging relationships with new customers during the 2025 Concacaf Champions Cup.”
Lowe’s have targeted the Hispanic market in the US with their soccer sponsorships, having previously sponsored the Copa America 2024 in the US and have an on-going sponsorship with Inter Miami and Lionel Messi.
Concacaf General Secretary Philippe Moggio. “This collaboration reflects our shared commitment to bringing fans closer to the game while enhancing the overall experience of our region’s most prestigious men’s club tournament. We look forward to working together to celebrate the love for our game and the passion that soccer inspires across our region.”
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