April 15 – LaLiga has confirmed a major overhaul of its audiovisual production structure, appointing Host Broadcast Services (HBS) and Telefónica Servicios Audiovisuales (TSA) as its lead production partners for the next five seasons—while notably retaining control over content generation, a decision that signals a new phase in the league’s strategy to align broadcast output more closely with commercial partnerships and brand identity.
The new production model will take effect from the start of the 2025/26 season and run through 2029/30, bringing an end to the long-standing partnership with Mediapro, LaLiga’s incumbent production provider.
HBS, one of Europe’s most prominent production companies and a long-time partner of FIFA and UEFA, has been selected for three of the five available production blocks. In partnership with Italian firm NVP, HBS will manage audiovisual production for both LaLiga EA SPORTS and LaLiga HYPERMOTION, as well as taking control of the Master Control Room (MCR) and centralised production services.
TSA, a Spanish powerhouse in broadcast engineering and infrastructure, will be responsible for contribution and distribution, leveraging its expertise honed across competitions like the Copa del Rey and the Olympic Games.
LaLiga said the appointments followed a rigorous selection process involving the audiovisual technology consultancy Abacanto, which evaluated applications across technical, operational, and financial criteria. Both HBS and TSA received the highest aggregate scores in their respective areas, securing the contracts after a comparative analysis of all proposals.
While HBS and TSA will manage production and distribution, the most telling development lies in the league’s decision not to award Lot 5, which covers content generation. After reviewing the bids, LaLiga has opted to bring this aspect under its own roof. This strategic move is likely aimed at increasing creative control and aligning editorial output more directly with the league’s commercial strategy—particularly as more brand sponsors seek integrated content activations as part of their deals.
This shift allows LaLiga to build a more flexible and responsive content ecosystem, directly linked to fan engagement strategies, global expansion, and sponsor storytelling. The league noted that content generation services will be “integrated with other content projects that LaLiga must contract,” suggesting a modular, partnership-driven approach rather than outsourcing to a single vendor.
The announcement comes as LaLiga continues to push aggressively into new international markets. Current media rights tenders are ongoing in the UK and Ireland, the DACH region (Germany, Austria, Switzerland), Belgium, and Luxembourg. Mediapro still holds distribution rights in other international territories until 2029, though North America, the Middle East, and North Africa are excluded.
HBS CEO Dan Miodownik welcomed the new partnership, saying: “We are very proud of our track record globally, and entering a new territory and partnership with such an esteemed client is an exciting opportunity. Along with NVP, we look forward to working with LaLiga to bring innovative and engaging coverage to audiences over the coming years.”
LaLiga said the new production setup reinforces its commitment to innovation, quality, and control, as it seeks to deliver the best possible product to fans, broadcasters, and partners in an increasingly competitive global football media landscape.
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