April 24 – AS Monaco have extended their partnership with French fashion label Vicomte A. until 2027, as the Principality club continues to build one of the most expansive sponsorship rosters in European football.
The renewal will see Vicomte A. remain Monaco’s official formalwear partner for a further two seasons, supplying clothing for players, staff and club executives. The brand will retain visibility at Stade Louis-II and across Monaco’s digital platforms, as well as produce exclusive content in collaboration with first-team players.
The move underscores Monaco’s broader commercial strategy, which has seen the club add a series of new partners in recent seasons across sectors ranging from fashion to fintech.
Monaco now count among the most commercially active clubs in Europe, with a diverse and growing portfolio that includes global, regional and lifestyle-focused brands.
Earlier this month, AS Monaco confirmed a major extension to their agreement with betting partner Vbet, prolonging the deal through to 2030. The club have also signed recent commercial agreements with global fintech firm Ebury and sportswear brand Mizuno, as part of an increasingly ambitious off-pitch growth strategy.
The string of new and renewed partnerships reflects a wider push by the club to expand their brand footprint and diversify their commercial income.
Vicomte A., known for its casual chic aesthetic, previously collaborated with the club on a limited-edition sneaker launch. While the partnership brings added lifestyle appeal to Monaco’s image, it also offers Vicomte A. a marketing foothold within top-flight football and international exposure through Monaco’s European campaigns.
The two parties have positioned the agreement around shared values of adaptability, innovation, and collective ambition – themes that mirror Monaco’s off-field approach as much as their on-pitch objectives.
Contact the writer of this story, Harry Ewing, at moc.l1745499060labto1745499060ofdlr1745499060owedi1745499060sni@g1745499060niwe.1745499060yrrah1745499060