December 6 – UEFA has secured a first-time partnership with FMCG giant Unilever with sponsorship activation during Euro 2024 for its personal care and nutrition brands.
December 4 – UEFA has released details of prize money distribution or the Germany 2024 European Championships that will be played from June 14 to July 14. The winning team will receive a maximum of €28.25 million – if they win all their games on the way to the title.
November 30 – Following in the footsteps of FIFA, UEFA has teamed up with Betano, who will become the European confederation’s betting partner for Euro 2024.
November 24 – Wales who looked to be heading to the Euro 2024 finals in Germany before crashing out in their last two group qualifiers, will face Finland in the first round of play-offs for one of the final three finals slots.
November 20 – A rampant France shattered the record for the biggest European championship qualifying victory in their thrashing of 10-man Gibraltar 14-0 in Euro 2024 qualifying this weekend.
November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
November 16 – UEFA and adidas have unveiled FUSSBALLLIEBE, the Official Match Ball of UEFA EURO 2024 at a special event in front of the Olympiastadion in Berlin.
November 15 – UEFA and the German FA (DFB) have jointly signed the Human Rights Declaration for Euro 2024 stating that the two organisations will uphold and protect human rights during the event, and “create a framework for the implementation of related processes”.
October 30 – UEFA have announced that over 20 million fans applied for Euro 2024 match tickets during the first round of ticket sales, including 7.8 million applications in the opening 24 hours.
October 26 – Coca-Cola has become a global sponsor of Euro 2024, UEFA confirmed on Wednesday.
October 20 – UEFA has announced that Euro 2024 ticket holders will enjoy free public transport in German host cities during a 36-hour time window around matches.
October 3 – UEFA has launched ticket sales for next year’s European championship in Germany with ticket prices ranging from €30 in the group stages to €2,000 for the final.