March 21 – Marriott Bonvoy has been unveiled as the latest heavyweight partner of Hong Kong’s soon-to-be-opened Kai Tak Sports Park (KTSP), in a multi-year deal that positions the global hotel group at the heart of Asia’s newest sports and entertainment hub.
March 19 – The Asian Football Confederation (AFC) has signed a new partnership with leading Chinese fintech firm Du Xiaoman Technology, who will back the AFC Asian Qualifiers – Road to 26 as a Global Supporter.
March 14 – Ahead of crunch World Cup qualifiers in March at home to Indonesia and away to China, Australia manager Tony Popovic has rung the changes in his squad, dropping striker Mitchell Duke and naming three debutants.
March 3 – The Asian Football Confederation (AFC) has added another commercial heavyweight to its growing portfolio, announcing a regional partnership with Barbican for the remainder of the current season (2024-2025).
February 25 – Hand-in-hand with the expansion and rebranding of its club competitions, the Asian Football Confederation (AFC) launched a Professional Football Committee aimed at strengthening the professional standards of the Continental club game.
February 23 – As part of its war on match-fixing, the Asian Football Confederation (AFC) has launched a knowledge sharing initiative designed to equip Integrity Officers with the knowledge and tools to battle the fixing threat at national and international levels.
February 4 – Visa has renewed and expanded its sponsor partnership with AFC to cover more of the confederation’s regions and competitions for the next two seasons.
January 14 – The Asian Football Confederation (AFC) has launched a programme to accelerate the empowerment of women and increase gender equity and inclsuivity throughout the game in Asia.
January 6 – The Asian Football Confederation (AFC) has renewed its partnership with MATCH Hospitality Asia, appointing them as the exclusive provider of the commercial hospitality programme for the AFC Asian Cup Saudi Arabia 2027.
December 16 – The AFC has extended its media partnership with Sportdigital in Germany, Austria and Switzerland for the 2025-2028 cycle.
December 13 – The Asian Football Confederation (AFC) has taken the next step into the virtual world with the conclusion of its first-ever AFC Football eSports Forum in Kuala Lumpur, Malaysia, on Tuesday.
December 12 – AFC president Shaikh Salman bin Ebrahim Al Khalifa congratulated Saudi Arabia on being confirmed as the host of the 2034 World Cup saying he was confident that the country would leave a lasting legacy, not just in Asia but within the wider football world.
December 12 – Sport 24, the live sports channel distributed to airline and cruise markets, has renewed its deal with the AFC through to 2028.
November 28 – With five of the eight rounds of the league stage of the revamped AFC Champions League Elite completed, clear leaders are forcing their way to the top in the East and West regions, but the battle for the eight qualifying slots in each region is fierce.
November 28 – The Asian Football Confederation (AFC) graduated its second cohort of football executives from its Certificate in Football Leadership (ACFL) course this week.
