IMG to take Chinese Super League to the world

China Super League logo

By Paul Nicholson
March 3 – While international interest in China has generally been inward looking with big name players from Europe making big money transfers to Chinese clubs, the Chinese Super League (CSL) itself is also looking outward and has appointed IMG as the exclusive sales agent for its global TV rights outside of China.

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Second Milan giant teams up with China’s Le Sports

Screen Shot 2016-02-04 at 23.51.29

By David Owen
February 5 – AC Milan have followed local rivals Internazionale in announcing a partnership with Le Sports, the Chinese internet company. The former LeTV is becoming the Italian club’s official new media partner in mainland China. The deal is said to “span three consecutive seasons” culminating with 2017-18.

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Premier League’s TV bonanza is out of sync with Euro rivals and economic measures

TV cameras

By Paul Nicholson
January 27 – The Premier League’s bumper €2.4 billion per season deal that kicks in with the 2016 season start has been well documented. Other leagues have looked on in envy and anticipation of good things to come in their home markets. Football Benchmark has looked at the macro-economies of the European countries to see if the English deal is justifiably much bigger than their European counterparts.

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The BIG show: FIFA’s World Cup showcases beat TV records worldwide

World Cup TV

By Paul Nicholson
December 21 – FIFA has released more record breaking TV numbers for both for its men’s and women’s world cups – a poignant reminder of the popularity of the world’s favorite event as US justice authorities reiterate their crusade against football corruption on their own continent and their thinly veiled objective of bringing down world governing body FIFA.

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MLS Cup final TV figures slump after a season of growth

MLS Cup

By Ben Nicholson
December 14 – The 2015 MLS season came to an end last week with the MLS Cup final between Portland Timbers and Columbus Crew. And while the league’s lofty ambitions have been creating international stir in recent months, the cup final failed to generate much of a domestic stir, according TV viewership figures.

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Man Utd keeps its TV rhythm going with Caribbean deal

Man Utd and Flow

December 4 – Manchester United is again using its MUTV channel to drive the club’s brand and commercial presence into international markets. Last week it announced a distribution deal into Indonesia, this week it unveiled a partnership with telecoms giant Cable and Wireless Communications for the Caribbean.

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