By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
March 30 – Italian giants Inter Milan has unveiled a new logo and visual identity for club that will be used on playing shirts and rolled out across the club from the start of the 2021/22 season.
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.
March 29 – The pandemic-accelerated march towards digital media taking over from traditional broadcast linear channels and established pay-TV platforms took another big step at the end of last week with sports streaming service DAZN taking the bulk of Serie A rights and German regulators granting a licence to broadcast the Champions League in Germany to Amazon.
March 29 – Former French international and Arsenal legend Thierry Henry has quit social media until the various platforms start tackling racism more effectively.
March 26 – CBS Sports is on a football rights buying spree, having now added the Concacaf World Cup qualifiers to the Serie A rights announced earlier this week.
March 25 – Olympique Lyon have extended their partnership to share best training practices and know-how with the Ho Chi Minh City Football Federation until 2023.
March 25 – Serie A is switching broadcasters in US from next season with CBS Sports taking the rights from ESPN in a three-year deal.
March 24 – Premier League West Bromwich Albion have renewed their shirt sponsorship with Ideal heating for a further three years.
March 23 – English women’s football has struck a ground-breaking deal reported to be worth around £24 million with Sky Sports and the BBC that will include up to 18 Women’s Super League matches per season being shown on the latter, the first time the league will be screened live to free-to-air channels.
March 22 – UEFA has agreed a landmark sponsorship deal covering a bulk of its flagship men’s and women’s competitions with Just Eat Takeaway.com, adding to its already agreed Official Food Delivery Partner sponsorship of this summer’s Euro 2020 competition.
March 19 – Manchester United has signed a new five-year agreement with German computer software giant TeamViewer replacing Chevrolet as the club’s principal shirt sponsor.