August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.
August 20 – Serie A’s Juventus have partnered with hydration beverage company Prime, co-founded by YouTube stars Logan Paul and KSI, which will see it become the club’s official sports drink.
August 20 – Premier League holders Manchester City have agreed a new regional partnership with Yili which will see the Chinese dairy products producer become the club’s official dairy partner on a multi-year deal.
August 19 – Chelsea have announced events marketing platform Fever as a Principal Partner, which will see the brand feature on the sleeve of both men’s and women’s teams for the coming season.
August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed.
August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.
