January 18 – The Ligue de Football Professionnel (LFP) is to issue a new tender for French domestic TV rights after broadcaster Canal+ returned its Ligue 1 media rights to the LFP.
January 18 – Premier League Southampton have ended their kit deal with US firm Under Armour three seasons early in favour of a new partnership with Danish sportswear brand, hummel.
January 18 – English Premier League club Tottenham Hotspur have launched a new Twitter account in South Korea to further engage its growing fanbase in the homeland of the club’s star forward and Korean captain, Heung-Min Son.
January 14 – Sportradar has taken over as the official video and data distribution partner for the Asian Football Confederation’s national and club competitions, in an eight-year agreement running from 2021 to 2028.
January 13 – In another major blow to French football, broadcaster Canal+ will return the Ligue 1 media rights to the LFP, demanding a new tender is issued.
January 12 – Dutch cable operator Ziggo has added another year to its shirt sponsorship of Ajax with an option to extend until 2025.
January 8 – Tottenham Hotspur have unveiled a multi-year deal for their first sleeve sponsorship. Online car retail platform cinch will become the club’s Official Sleeve Partner, starting with this weekend’s matches.
January 8 – Cypriot top flight club Apollon FC are giving their fans the opportunity to vote on the club’s Puma kit for the 2021/22 season. Earlier this season the club gave the fans the chance to select the starting 11 for a friendly against Aris Limassol.
January 7 – Social media numbers often look astronomic with European clubs in particular selling marketing packages based on millions of followers, likes and interactions. But how good are these numbers?
January 6 – The top flight of Dutch football, the Eredivisie, has increased its ownership stake in the company that sells its commercial rights, Eredivisie Media & Marketing (EMM).
January 5 – Manchester City Women are putting on the style with Italian fashionwear production house Salento Creazioni Moda who have become the team’s first ever global formalwear partner.
January 4 – Jeep has renewed its shirt sponsorship with Italian giants Juventus in a €45 million-per-season, three-year deal running through to the end of the 2023-24 campaign.
December 21 – French football is still counting the cost of the loss of the Mediapro broadcast deal that has plunged a raft of clubs, already hit by the Covid-19 pandemic, into further financial disarray.
December 21 – City Football Group clubs Manchester City and Melbourne City have partnered with Animoca Brands for a range of new digital games and collectibles.
December 21 – Premier League Everton have traded on their Colombian links of James Rodriguez and Yerry Mina with the club’s first sponsorship from the country.