November 5 – Serie A giant Juventus has increased its club TV channel distribution making it available via Prime Video, the first club in Europe to TV channel available on the Amazon service.
November 2 – Premier League clubs are under increasing pressure to scrap pay-per-view fixtures during the upcoming second Covid-19 lockdown across England.
October 30 – Manchester United have launched a TikTok channel saying that it pioneer the use of Augmented Reality in the creation of new channel-excusive content.
October 29 – Spanish authorities have told La Liga clubs that they have until the end of this season to cut ties with betting sponsors before new gambling regulation bans betting sponsorship is enforced next year.
October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
October 28 – The Premier League are not moving on its controversial pay-per-view (PPV) broadcast arrangements for the next two rounds of matches but clubs have agreed to review the pricing after that point.
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
October 26 – The National Women’s Soccer League (NWSL) completed its rearranged 2020 schedule reporting record breaking broadcast numbers with its new CBS TV deal.
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
October 23 – Arsenal have agreed an official partnership with global aluminium packaging company Ball Corporation in a co-operation designed to help the club and its fans reduce their impact on the environment.