March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.
By Paul Nicholson
March 6 – The battle over the ownership and control of data generated by the English and Scottish leagues has entered a new potentially and defining phase that raises both public interest concerns as well as anti-competitive, creative copyright and integrity issues.
March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.
March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.
March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.
March 2 – Holland’s Eredivisie launched a new partnership at the weekend with new ‘Official Food Deliver Partner’ Deliveroo giving fans €2.50 discount on every Deliveroo order.
February 27 – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.
February 25 – Manchester United has signed a multi-year global partnership with US-based confectionary, food and beverage company Mondelez International.
February 24 – UEFA has agreed a sponsorship with Hublot for its women’s competitions as well as its Together #WePlayStrong platform that aims to get more girls and women involved in the game.
February 22 – The Scottish FA is the latest British football body to announce the end of a major betting company sponsorship.
February 21 – Germany’s Borussia Dortmund will have two shirt sponsors from the start of next season with telecoms company 1&1 taking over for the Bundesliga short position while long running partner Evonik take over for European and other competitions.
February 21 – Sports News Television, SNTV, have struck a deal to manage the J League’s new international YouTube channel.
February 18 – KAA Gent has signed up to the Belgian broadcast deal with Eleven Sports, leaving Antwerp as the only club to oppose the agreement for the country’s domestic TV rights.
February 18 – Inter Miami, the new MLS franchise where David Beckham is an owner has reportedly secured a £180 million sponsorship deal with Qatar.
February 17 – With sponsorship of football by gambling firms very much on the radar of UK regulators, Everton have become the first Premier League club to announce they are ending their deal with Kenyan online gaming giant SportPesa.