July 30 – Brazilian Serie A side Corinthians have secured a new front-of-shirt partnership with betting site Esportes da Sorte until 2027, as they join forces with yet another gambling firm in the wake of VaideBet’s early exit last month.
July 30 – Botev Plovdiv has concluded a partnership agreement with the Municipality of Primorsko. The popular Black Sea resort and the second largest city in Bulgaria, becomes the official tourist partner of the club.
July 30 – Champions League holders Real Madrid have announced a new partnership with Orange which will see the operator become the club’s official national telecommunications partner in a three-year deal.
July 30 – AS Monaco have agreed a one-year deal for the coming season with Monegasque cutting and machining company FOM Industrie.
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
July 26 – Qatar-owned broadcaster beIN Sports asked for every player in France’s Ligue 1 next season wear a Visit Qatar badge on their shirt for games shown live.
July 26 – Bulgaria’s CSKA Sofia has signed two partnership contracts in two days. Bulgaria’s most titled club will partner with the technology company Barin Sports, which will provide player data, as well as H2O spring water. Both companies are Bulgarian.
July 26 – Romania’s Dinamo Bucharest have named bookmaker Superbet as the club’s new main sponsor.
July 25 – IMG has won the broadcast production contract for the Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) in a five-year partnership that will see it produce matches for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.
July 24 – Premier League AFC Bournemouth have unveiled Asian online bookmaker BJ88 as their new front-of-shirt partner in a two-year deal.
July 24 – City Football Group (CFG) have partnered with entertainment giant Sony Pictures Television (SPT) to co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.
July 24 – Mitre will be the Aussie A-Leagues Official Match Ball Partner for the next three seasons.
July 23 – Football Australia and Allianz Australia have agreed a multi-year partnership, that will see Allianz become the Official Insurance Partner of Football Australia and its national teams.
July 23 – The English Football League (EFL), in partnership with Genius Sports, has launched ‘Fantasy EFL’, the league’s first 72-club fantasy football game that involves all its member clubs across the three Sky Bet EFL divisions.
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.