October 1 – EA Sports has announced a continuation of its partnership with Uber Eats for a second year, which will see Uber Eats and Uber One branding on virtual pitch-side boards for the video game maker’s new FC25 release.
September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
September 27 – Blockchain specialists Chiliz Group have launched Chiliz Sports, a sports marketing agency that will focus on creating business opportunities between the sports and crypto industries.
September 25 – US telecoms giant Verizon has agreed a 2026 World Cup sponsorship, with the network provider named the Official Telecommunication Services Sponsor for the tournament in Canada, Mexico and the USA.
September 25 – Germany’s DFL has been told to re-auction its key domestic media rights package after a court ruled in favour of global sports streaming service DAZN in its legal dispute with the league.
September 29 – Australian Professional Leagues (APL) and Sky New Zealand have confirmed that the upcoming three seasons of the A-Leagues will be available to watch exclusively on Sky.
September 23 – The new company overseeing the top two tiers of English women’s football and title sponsor Barclays have agreed the biggest deal in the history of the domestic game.
September 23 – Sports-focussed blockchain project Chiliz Group has launched Chiliz Includ3d, the newly branded arm of the group that will aggregate its various social impact initiative.
September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league.
September 23 – Manchester City has signed a multi-year sponsorship deal with luxury watchmaker Jacob & Co, marking the brand an official local partner.
September 20 – Germany’s DFL Deutsche Fußball Liga is building on its US ambition with a partnership with the LaLiga joint-owned football marketing group Relevent Sports in a bid to capture a North American fanbase and money for the German league.
September 20 – Qatar Airways has deepened its sponsor partnerships with UEFA becoming the official airline partner of the Champions League, in a deal that runs until 2030.
September 20 – LaLiga have signed a multi-year deal with Bitget which will see the company become the league’s Official Crypto Partner in the Eastern, Southeast Asian and Latin American regions.
September 20 – American Energy Drink company Reign Storm have signed as Chelsea Women’s Official Energy Drink Partner in a multi-year deal with the reigning Barclays Women’s Super League champions.
September 20 – The Argentine Football Association (AFA) has confirmed the renewal and expanded its partnership with online casino games supplier SmartSoft, elevating the brand to the role of regional sponsor in Europe.