July 30 – The PSG brand push into the esports arena has now seen the PSG.LGD partnership secure a reported six-figure shirt sponsorship deal with online bookmaker Betway for its Dota 2 team.
July 29 – Eden Hazard has scored his first hattrick with Real Madrid, featuring on the cover of EA Sports FIFA game for the third time.
July 29 – Leading Indian beer brand Kingfisher has made its first foray into Premier League football becoming the Official Beer partner of Southampton in what is described as a “multi-year” deal.
July 29 – Premier League Newcastle United have struck a deal with cryptocurrency trading platform StormGain for their sleeve sponsorship for the 2019/20 season.
July 26 – Premier League Tottenham Hotspur have renewed their partnership with principal partners AIA Group Limited (AIA), in a deal reportedly lifting the value of the sponsorship by £5 million to £40 million a year.
July 25 – The Welsh FA (FAW) has announced a new seven-year title sponsorship deal for the top tiers of its domestic league and a rebranding of the competitions embracing the country’s Welsh-language name – Cymru – in the title.
July 25 – Facebook has released a set of stats following CAF’s AFCON 2019 championship in Egypt that show more than 10 million people got involved on the social media platform. The official tournament Facebook page had more than 3.6 million likes.
July 24 – Budweiser has increased its football sponsorship portfolio in Europe becoming the official beer of LaLiga and the Premier League in what are described as multi-year deals (usually three year-terms for both leagues).
July 23 – English champions Manchester City have been branded “disrespectful” and “arrogant” by China’s state media following their pre-season visit to the country for the Premier League Asia Trophy.
July 23 – Arsenal have gone local with their latest sponsor partner. Camden Town Brewery, which has become the club’s Official Beer Partner in the UK and Ireland in a three-year deal.
July 23 – Barcelona are the latest European club to launch on the Chinese video-sharing platform TikTok. They join Real Madrid, Bayern Munich, Dortmund and Liverpool as the biggest clubs on the social media channel, others are rapidly migrating the same way. LaLiga is also on the platform.
July 22 – The changes taking place in the ‘disrupted’ sports TV market are highlighted in a new analysis that finds that 23% of the world’s top leagues and federations now have their own OTT streaming services.
July 22 – Half of the Premier League’s shirts will display a gambling company’s logo during the 2019-20 season, rekindling the debate about betting in sports.
July 22 – Bookmaker Paddy Power has added a second top tier shirt sponsorship to their ‘Save our Shirt’ marketing campaign – with Motherwell of the Scottish Premier League now joining Huddersfield Town.
July 22 – Amazon Prime Video has bought the series ‘All or Nothing’ featuring Brazil’s 2019 Copa America win on home soil, TV sales agency Pitch International has announced.