July 4 – Manchester United has initiated a two-pronged brand offensive in the Chinese market, annoucing an interactive ‘Experience centre’ which it will roll out across the country, as well as a dedicated Chinese language app.
July 4 – Liverpool FC Women will travel with Jurgen Klopp’s men’s team on their pre-season US tour for the first time later this month.
July 4 – Vodafone and Germany’s DFL are linking up to deliver 5G technology to a Bundesliga stadium for the first time and to launch a real time app that will speed up the delivery of match information to fans without buffering or non-connection issues.
July 4 – The Swiss-based digital sport sponsorship marketplace, Sponsor.Online, has unveiled France 1998 World Cup winner Christian Karembeu as a new investor and advisor to the company.
July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.
July 3 – Japanese videogame maker Konami Digital Entertainment has signed a co-operation agreement with Manchester United for its eFootball PES 2020 game. The announcement follows news that Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
July 2 – Bayern Munich, who opened their first international office in New York five years ago, have hit the 150 official fan club mark across 43 states in North America.
July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.
July 1 – PSG have confirmed the extension of their kit deal with Nike in a new agreement that now covers their women’s team and will take them through to 2032.
July 30 – The growing demand by online gaming businesses for shirt sponsor positions with Spain’s top-flight clubs has seen Valencia hook up with Bwin as their jersey sponsor in a three-year deal starting next season.
July 1 – Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
June 28 – The MLS has relaxed its commercial rules to allow betting companies to brand team shirts opening up jersey fronts and sleeve patches from the 2020 season.
June 28 – Liverpool are to show their six pre-season matches live on their own digital broadcast channels LFCTV and LFCTV GO.
June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
June 27 – A study of shirt sponsorship within LaLiga by sponsorship consultancy Strock found Spain’s top clubs delivered a return on investment of €29 million last season via TV exposure.