Messi tops MLS shirt sales; 13 nations represented in top 25 bestsellers
September 19 – For the second year running Lionel Messi has topped the table of shirt sales in the MLS.
Football Marketing
Minted: Portugal to issue €7 Ronaldo coin
September 19 – While most countries put the heads of royal families and heads of state on their currency, Portugal is putting Cristiano Ronaldo’s on a €7 coin.
Levski Sofia begin search for stadium naming rights sponsor to replace Vivacom
September 19 – Bulgaria’s Levski Sofia have announced they are looking for a new major sponsor for the club’s stadium naming rights.
Bang & Olufsen takes Monaco sleeve patch for Champions League campaign
September 19 – AS Monaco have strengthened their partnership with Bang & Olufsen which will see the luxury audio brand now feature on the sleeve of the Monegasque players’ Champions League jerseys.
Kindred Group does double deal for Unibet and 32 Red brands on Rangers kit
September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
Tom Brady’s touchdown is fuelling Birmingham City sponsorship with Delta latest to board
September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
Mitre keeps Subbuteo ball rolling with limited-edition release and World Cup partnership
September 18 – Mitre has teamed up with Hasbro once again for a limited-edition release of the iconic Subbuteo tabletop football game.
Socios extend ball and blockchain deal with Serie A for three more years
September 18 – The Italian top-flight Serie A and crypto company Socios have renewed their partnership in a three-year deal.
Dyson to focus AC Milan sponsorship on OnTrac headphones launch
September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
Meridianbet back Serbia’s FC IMT in crucial deal for club’s development
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
NOS keeps hold of World Cup broadcast rights for 2026 and 2030
September 16 – Dutch public broadcaster NOS has secured the broadcast rights for the 2026 and 2030 World Cups.
FC 25 downgrades Saudi Pro League player ratings across the board
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
Ant builds payments nest at Tottenham Hotspur
September 13 – English Premier League club Tottenham Hotspur have teamed up with Ant International, a digital payment and financial technology leader, in a three-year deal.
Man City players dominate EA Sports Premier League player rankings
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
Decathlon brands its Kipsta ball for Europa and Conference leagues
September 13 –Decathlon begins life this month as the new official ball supplier of the Europa League and Conference League in a three-year deal starting with the 2024/25 season.