August 9 – They are probably the only club in the world with a fire engine manufacturer as a sponsor. Premier League battlers Huddersfield Town have signed a new partnership with Rosenbauer UK, a Yorkshire-based manufacturer of fire-fighting vehicles, appliances and equipment.
August 8 – Manchester United has agreed a sponsorship with blended Scotch whisky brand Chivas to become the club’s official global spirits partner.
August 8 – Sports agency IMG, that is rapidly expanding its broadcast capability, has launched Serie A Pass for OTT subscribers.
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
August 8 – Sports data and technology specialists Genius Sports has opened a new office in Lausanne, Switzerland. The company now has offices in over 20 locations worldwide including London, Los Angeles and Medellin.
August 7 – Sports agency IMG is launching itself into the broadcast market in Scandinavia with its own OTT channel Strive, that will broadcast Spain’s LaLiga and Italy’s Serie A exclusively live.
August 7 – Manchester City will have a new kit supplier from the 2019/20 season as part of a £50 million multi-club deal negotiated by parent company City Football Group.
August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.
August 7 – Paris Saint-Germain are set to ditch Emirates as their shirt sponsor at the end of the upcoming season.
August 6 – Celtic have announced the highest ever shirt sponsorship deal for a Scottish club with online bookmaker Dafabet. The new agreement will run until the end of the 2025 season.
August 6 – Manchester United have expanded their deal with coffee brand Melitta from a regional to a global partnership. As part of the deal Melitta will create a collection of Manchester United and Melitta branded coffee machines, coffee beans, and cups.
August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.
August 3 – Trade tools and hardware retailer Screwfix has signed a three-year partnership with the English Football League (EFL), expanding the company’s presence in football from its broadcast sponsorship of the EFL’s 127 games on Sky to an official relationship with the league.
August 2 – Audi has extended its Major League Soccer sponsorship by four years. The car maker will remain the MLS’s Official Automotive Partner and title sponsor of the Audi MLS Cup Playoffs through to the end of the 2022 season.
August 2 – Manchester City have secured what likely passes as a kit deal in the eSports market, signing gaming accessory brand Turtle Beach as the club’s first Official Esports & Gaming Headset Partner for the club’s eSports team.