August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
August 29 – MSC Cruises has extended its partnership with Chelsea that covers both the men’s and women’s teams for a further three years.
August 29 – Blockchain tech leader BlockDAG has agreed a $10 million partnership with Bundesliga’s Borussia Dortmund.
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.
August 27 – Inter Milan have debuted cryptocurrency exchange Gate.io in a one-season sleeve sponsorship.
August 23 – After becoming the fastest user to reach a million subscribers on YouTube with his new-launch channel – less than the duration of a football match after going live on Wednesday – Al Nassr and Portugal forward Cristiano Ronaldo has already eclipsed major entities such as FIFA, Real Madrid and the Premier League.
August 23 – The Romanian Football Federation (FRF) has put on sale three levels of VIP cards for supporters of the country’s national team, each level containing difference special privileges.
August 23 – Premier League side Brentford has joined Destination Sport Group’s growing roster of Premier League partnerships after penning a multi-year deal with the sports travel agency.
August 22 – Borussia Dortmund supporters have said they will continue their protest against their club’s sponsorship deal with German arms manufacturer Rheinmetall at the start of the Bundesliga season.
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.