LaLiga adds Zain Sudan to its growing African network
August 21 – Spain’s LaLiga has signed a three-year regional partnership with mobile telecoms operator Zain Sudan.
Football Marketing
FanLeague’s UK debut set to reinvigorate the pools betting market and make it more social
By Paul Nicholson
August 18 – FanLeague, a new entrant in the pools betting market, has launched this month and is rolling out a product that looks like becoming a real contender in the pools betting business, marrying the gaming element with strong social features.
Spurs connect with China’s fast growing LEAGOO as smart phone partner
August 18 – Premier League Tottenham Hotspur have unveiled China-based smart phone and technology provider LEAGOO as the club’s Official Mobile Phone Partner in a five-year deal that starts with the 2017/2018 season.
Ladbrokes sign up Burnley and Leicester as FA deal is left behind them
August 18 – Ladbrokes, one of the UK’s leading High Street and online bookmakers, has announced two new partnerships with Premier League clubs Burnley and Leicester City for the 2017/18 season.
OGC Nice agree sleeve deal with Chinese hotel brand 7 Days
August 17 – French Ligue 1 side OGC Nice has dipped into its investor pool and pulled out a shirt sleeve sponsor. Chinese hotel brand 7 Days will take the position on the shirt for the start of the Ligue 1 season this weekend.
Werder Bremen provide Betway with platform into Bundesliga
August 17 – Online bookmaker Betway has signed a three-year deal to become the official betting partner of German Bundesliga club Werder Bremen.
Qatar’s HIA signs symbolic deal for Bayern Munich sleeve sponsorship
August 15 – Bayern Munich have agreed a six-year sleeve sponsorship with Qatar’s Hamad International Airport (HIA). It is Bayern’s first sleeve sponsorship under the new advertising rules that have come into the Bundesliga for this season which kicks off Friday.
Breaking down Chinese walls: Man City hit 350k mark
August 14 – Manchester City has delivered more than 10,000 sessions to over 352,000 young people, aged 6-19 years old in the past 10 months as part of its football schools programme.
Saints power up for new season with Utilita
August 17 – Premier League Southampton, the subject of a long running but so far uncompleted takeover by Chinese group Lander Sports, has secured a deal closer to home with the singing of local firm Utilita as its Official Energy and Utilities Partner.
Emirates keeps its PSG deal flying, as Neymar set for Ligue1 take-off
August 11 – Emirates will sponsor Paris Saint-Germain until 2019, the Dubai-based airline confirmed it will honour its agreement to the end of its term, notwithstanding the Gulf crisis that has seen the United Arab Emirates sever links with Qatar.
West Brom bag 12BET for sleeve as Leicester sign Dafabet as partner
August 11 – A new Premier League season means a new round of club betting sponsors. Leicester City, who kick off the season against Arsenal tonight, have announced Dafabet as their Official Betting Partner. Meanwhile Midlands rival West Brom have unveiled 12BET as their first sleeve sponsor.
West Ham are most expensive club to watch in PL, followed by Arsenal and Chelsea
By Paul Nicholson
August 10 – West Ham are the most expensive club for an adult and two children to watch top flight Premier League football, costing £150 for the three-person outing. In contrast the same outing to Bournemouth would cost £44, and £47 at Newcastle.
English FA lands 3-year renewal of Emirates FA Cup title sponsorship
August 10 – Emirates has extended its FA Cup title partner deal – The Emirates FA Cup – in a deal believed to be worth £9 million a year.
Broadcast rights boom set to stay, but the market players and payers might change
August 10 – Anyone expecting the football bubble to burst for premium broadcast rights will have a long wait. A survey by broadband and TV comparison website Broadband Genie found that 78% of sports subscribers would consider leaving or switching their TV provider if they lost the rights to their favourite sports.
VW rehabilitates with Euro 2020 showcase sponsorship for its electric credentials
August 9 – German carmaker Volkswagen has clinched a significant deal to become the new mobility partner of Euro 2020 saying it would use the event to showcase its new I.D. electric model.