European football club sponsorships grow by 22%, finds report
August 15 – European football saw a 22% increase in sponsorship and marketing partnerships by brands last season, a doubling of the previous season’s 11% growth.
Football Marketing
Chivas Regal toasts new Arsenal deal with bar and pub promo
August 15 – Arsenal have announced a new multi-year partnership with Chivas Regal which will see the brand become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting both men’s and women’s teams.
Chelsea extend TMGM deal in Asia-Pacific markets
August 15 – Premier League side Chelsea have boosted their deal with forex traders TMGM with a multi-year extension which will see TMGM continue as the club’s Official Regional Online Forex and Trading Partner in the Asia-Pacific region.
Snapdragon ready to build on Old Trafford relationship
August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights.
Cardiff City sign two-year shirt sponsorship with QuinnBet
August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
US giant Aramark signs partnership for Everton’s new the Bramley-Moore dock stadium
August 12 – A week on from lifting FC Barcelona out of LaLiga financial fair play danger, US catering giant Aramark has secured a partnership with Premier League Everton, becoming the Official Culinary Experience Partner for Everton’s new stadium in the Bramley-Moore dock area of Liverpool.
A week in social media
August 9 – In a week filled with drama on and off the pitch, social media has once again become the landscape for football’s ongoing narratives. From Galactico linkups to pickpocket parties, here are our top five social media posts that captured the world’s attention and set the footballing community abuzz.
Sony keeps its PlayStation brand front and centre of Champions League sponsorship
August 8 – Sony Interactive Entertainment (SIE) has added another three years to its UEFA sponsorship of the Champions League which it uses to promote its PlayStation brand of products.
FC Shkupi books in Pasha Group for shirt sponsorship
August 9 – North Macedonian FC Shkupi has agreed a sponsorship with the Pasha Group hotel chain who will take the front of shirt logo position for the coming season.
Anfield wired up for new season
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
Lucozade signs up to aid Liverpool recovery
August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
StarGames expands its German footprint with Dortmund deal
August 8 – German Bundesliga club Borussia Dortmund have agreed a multi-year premium partner deal with online gaming company StarGames as the online betting platform looks to elevate exposure within the European market with the eight-time Bundesliga champions.
Genius Sports renews Premier League betting data rights for further 5 years
August 7 – Genius Sports has renewed its agreement with Football DataCo, extending their official data partnership until 2029.
Monaco plug in Renault on front of shirt for centenary and UCL campaign
August 7 – Champions League-bound AS Monaco have announced Renault as the club’s major sponsor partner, with the side set to don the Renault logo for all of their upcoming UEFA Champions League and Ligue1 matches this season.
Turkish SuperLig rebrands with new logo, trophy and slogan
August 7 – The Turkish SuperLig has updated its brand image and visual identity ahead of the new season. A few days before the kick-off of the new campaign, the Turkish Football Federation (TFF) unveiled a new Super Lig logo, a new trophy and a new motto.