By Paul Nicholson
August 3 – Any doubts that Facebook wasn’t preparing a major broadcast assault in the world’s biggest sport can be dispelled with the social media giant tonight making Premier League history with the streaming of a Wayne Rooney’s testimonial match.
August 2 – With the first round of Scotiabank Champions League fixtures kicking off the 2016-17 season tonight with Trinidad’s Central at home to Canada’s Vancouver Whitecaps and Mexico’s Pachuca at home to Honduras’ Olympia, CONCACAF has announced a significantly expanded Spanish-language TV deal in the US with Univision.
August 1 – William Hill has agreed a two-year partnership with Premier League Everton to become its new official betting partner, offering exclusive odds to Everton fans.
By Paul Nicholson
August 1 – English champions Leicester City made their Hollywood debut in LA with an inconspicuous 4-0 spanking at the hands of French champions Paris St-Germain. One wonders if the follow-up movie to the Leicester story currently being scripted by two big name Osar-winning writers will have a different storyline.
July 29 – Bhutan has become the first of the Asian Football Confederation’s (AFC) member associations to embrace the new Live Streaming Platform with the AFC’s partner mycujoo.
By Paul Nicholson
July 29 – As if on cue, as Facebook’s millionaire founder Mark Zuckerburg (pictured) announced that the social media giant’s future would be ‘video’, so Liverpool launched their third kit via a Facebook Livestream directly from Facebook Headquarters in San Francisco.
July 29 – UK based sports marketing agency CSM has announced a new partnership with US Club Soccer, a National Association member of the U.S. Soccer Federation to develop programmes for the organisation’s 500,000+ members.
July 28 – Premier League champions Leicester City have made FairFX, a low cost multi currency payments service, their exclusive FX provider and an Official Partner of the club.
July 28 – Premier League club Southampton has added African sports betting platform SportPesa as its Official Betting Partner in what the club has described as a signed a “multi-million pound three-year deal”.
July 27 – South Korean tyre manufacturer Kumho has added a second European football club to its sponsorship portfolio, becoming the official tyre partner of French Ligue 1 club Olympique Lyonnais.
July 26 – Premier League Tottenham Hotspur have built on their pre-season tour to Australia with the signing of a three-year deal with Australian broadcaster Foxtel.
July 25 – Swiss watchmaker TAG Heuer, official sponsor of Spain’s La Liga and England’s Premier League, has expanded its footprint announcing it is the Official Timekeeper and Global Partner of Manchester United.
July 22 – The Confederation of African Football (CAF) has signed a new main sponsor for its top 10 club and national team competitions for the next eight years. The new deal with French oil and gas company Total will begin with the 2017 Africa Cup of Nations finals in Gabon.
By Paul Nicholson
July 21 – English Premier League fans are getting ripped off when it comes to buying tickets, compared to their continental neighbours. The findings come via an analysis by KPMG’s Football Benchmark team which show Barcelona, Bayern Munich and Real Madrid give the best value for money in Europe’s football elite.
July 20 – Manchester United, in China for pre-season matches against Borussia Dortmund and Manchester City as part of the International Champions Cup, have taken the opportunity to reinforce both their commitment to China and to new sponsor partner Gulf Oil, at an event in Shanghai.